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UI/UX Design & Research

01 CASE STUDY: WILD EYE CURATIONS
Wildeye is a one-stop-shop for all of your gifting needs.  Every gift is curated with fun, unique and functional products in a special way.

Please scroll down for Case Study 02

02 CASE STUDY: UX RESEARCH FOR AIRLINE BOOKING PROCESS

Objective
The client is a start-up airline called Fly UX. They’re looking to create an online experience that is fast, easy, and intuitive: one that’s based on a deep understanding of their target users.

Task
The task is to design a new mobile app for Fly UX. The focus specifically on the flight booking process: how users search for, find and select flights online.

Responsibilities
UX Research, UX Design, UI Design

Tools
Figma, Adobe XD, Sketch

Methods
Benchmarking, Usability Testing, Affinity Diagram, Journey Mapping

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Artboard 1.png
Benchmarking.jpg
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PaolaCruzalegui_Project6.jpg
User Flow.png

umadesignstudio 2023