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For Windows PCs, we are telling the story of AI innovation through a unified visual identity centered on illumination. Our focus is the Prosumer audience, highlighting the sense of accomplishment and achievement that AI-powered Windows experiences make possible.
Windows 11 Campaign
AI-powered features in Windows 11
Get things done more easily and efficiently with the power of AI
in Windows 11.
Web PDP Pages
Our narratives are human-centric and feature-led. We emphasize the individual benefits and relatable use cases these experiences offer. This seasonal brand expression is designed to be iconic and familiar, while conveying an optimistic, futuristic, and exciting feeling.
Explore all Windows computers
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