Paola Cruzalegui Bazzetti
SENIOR VISUAL DESIGNER : ART DIRECTOR : UI /UX DESIGNER
A tale of two vibrant and multicultural cities… I was born and raised in Lima, Peru, and currently live in Miami, Florida. My expertise is creative concept development that consistently delivers on brand strategies. An intuitive designer, my work reflects a subtle elegance and the intention to keep the big picture in focus by expressing it in every detail. I have extensive experience working with diverse industries including luxury real estate, government organizations, corporations, international clients, publishing and non-profits. With over 15 years of design experience, I most value connecting and collaborating with the client to create brand experiences. I have always had a passion for handmade elements, materials, crafts, textiles and textures and draw creativity from fine art, film and photography. As technology evolves, I always challenge myself to learn and integrate the new tools that are available every day. I am skilled in taking projects from concept to execution, working independently or in a team environment.